“A CULT NOT A MOVEMENT”
There are very few producers who can cross music genres and still produce “classics”. There are even fewer in the music industry who can say they have a cult following as large as Robert “Bless” Evans (AKA Sutter Kain). DJ Bless, the owner and founder of Never So Deep Records has cultivated a nich market with his GHETTO METAL sound that is recognised nationally and internationally with fans in countries as far away as Russia, Poland, Germany,Solvakia,Hungary, Belarus,China, Japan England and France to name a few.
DJ Bless’s label Never So Deep Records has become a dominate force in the Death Metal and Hardcore Hip Hop music industry. His sound has grown into iconic status. DJ Bless has carved out his own genre, GHETTO METAL.
His independent success and brutal commentary gives him mass appeal and cultish fan loyalty. His explosive production and cinematographic delivery style continues to attract new followers across all genres of music. Not only has DJ Bless incorperated and branded a sound but he has also fortfide his market shares with both merchandizing (GhettoMetalGear.Com) and a consistent stream of single and album releases.
His latest release “Black Sunday-Mask of the Demon” in stores June 25, 2011 is just one of fifteen album releases from the eclectic music indie label. DJ Bless has proven being different is better than following the norm. “To me Hip Hop is boring and everybody sounds the same, Ghetto Metal is new and different. It allows me to explore a more creative direction in sound production. Our fans love it and as long as they back it I will produce it. My goal is to to build an independent music label that focuses on what our fans want to hear, not what the radio or major labels and thier blog extentions are trying to feed them” states DJ Bless
The viral response from the release of two digital 12 inch singles “Money Guns Bitches” and “Death Merchants” from NSD’s latest album “BLACK SUNDAY – MASK OF THE DEMON” pushes this projects momentum towards another “classical master piece.
– Mansa Musa
BLACK SUNDAY-MASK OF THE DEMON” in all digital stores June 25 2011. Follow NSD for their latest news and releases www.neversodeeprecords.com or NSDdigital.com.